our CONTESTS
what's happening
Welcome Coconut Grove.
Our first U.S. campaign!
Our 5th campaign with Fairbank Village!
CASE STUDIES
Fairbank Village is a small but mighty BIA of just 90 members in Toronto that was severely impacted for the past 10 years by the Metrolinx Crosstown and further challenged by the great diversity of languages spoken in their community and limited retail and restaurant options further exacerbated by the pandemic. Nonetheless, they have completed 4 successful campaigns which allow us to illustrate the positive effect of marketing consistency. As business members and residents become familiar with the concept and colleagues and neighbours are seen winning week after week...
Incremental spend reported
Total number of entries
Those who claimed they:
Shopped and spent more
Tried new places
Expect to shop more locally in future
2020
(Fall)
2021
(Holiday)
2022
(Spring)
2022
(Holiday)
$40,526
$68,947
$148,760
$274,492
904
968
1495
2580
70%
82%
90%
90%
67%
75%
82%
81%
62%
81%
85%
83%
This was our first time organizing a city-wide contest that included every business in London in addition to those within the 5 BIAs. Our client was Tourism London who had a mandate to get more of their citizens to shop and support local in 2022.
In addition to the $230,000 of incremental spending reported, Tourism London was thrilled with a unique B2B incentive we added for them to grow their own membership base. The 565 new followers on social media attributed to this campaign was just the icing on the cake!
The City of Red Deer came to us with a desire to raise awareness of a new master planned community adjacent to their Downtown.
A ShopDowntown2Win contest (Jan 24-March 6) was the perfect way to entice people back to the core to support existing businesses while also raising awareness of the Capstone development.
The result was a reported $100,000 economic impact plus nearly 700 opt-ins to hear from the developer and/or the Downtown Red Deer Business Association. Needless to say our client what thrilled but don't just take our word for it:
“ShopLocal2Win engaged every single one of my businesses regardless of sector. I would absolutely recommend this promotion to other BIAs, and Mary and Kim do an incredible job managing everything.”
- Amanda Gould, Executive Director, Red Deer, Downtown Business Association
Bloor West Village BIA is the oldest and one of the most respected BIAs in our country so we were delighted to work with this caring and connected community from November 8-December 19, 2020. With over 400 businesses nestled among a vibrant community of committed local shoppers, their campaign was as much a way to thank their loyal shoppers as it was an incentive to get them to shop more.
In 2021 we were delighted to work again with Bloor West Village on the first multi-BIA marketing collaboration of its kind in Canada - ShopWestTO2Win
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4975 entries by 1499 community members
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Economic Impact: $84,264
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75% of participants who said that the contest would have a lasting impact on their local shopping habits confirmed that they were in fact shopping more 5 months later because of new places they discovered or a renewed commitment to shopping local!
The Junction is among the most marketing savvy and sophisticated BIAs in Toronto so there was never any doubt that ShopTheJunction2Win would be a huge success here. As expected, it generated $54,323 in incremental spending (despite ⅔ of the campaign running during lockdown between March 18-April 25, 2021). The gains in social followers and subscribers to the BIAs newsletter were the highlight of this campaign for the BIA.
In the fall of 2021 they took a leadership role in helping us launch ShopWestTO2Win, the first multi-BIA collaboration of it’s kind in Canada. In the winter, we were delighted to collaborate for a 3rd time as a part of their annual Window Wonderland campaign - DON’T JUST WINDOW SHOP, SHOP 2 WIN!
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Highlights:
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616 new Instagram followers and 72 new followers on Facebook
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435 new subscribers to the BIA’s newsletter
"This was one of the easiest, most effective marketing campaigns we've ever run and we got tremendously positive feedback from the community and our members. A highlight for sure is the 700 new followers between social media and opt-ins for our community newsletter. We are already planning to integrate ShopTheJunction2Win again into our holiday campaign this fall."
- Carol Jolly, Executive Director, The Junction BIA